Baby Networks Ltd. have expanded their London-based executive team by hiring Ralf Kies as Director, Licensing & Merchandising. In this role Mr. Kies will be overseeing the off-air strategic commercial development of the BabyTV brand across home entertainment, licensing and merchandising, FMCG promotions and retail partnerships on a worldwide basis. Additionally Mr. Kies responsibilities include developing broadcast partnerships for Baby Networks Ltd. portfolio of audiovisual content through syndication of programming to international TV channels.

Mr. Kies joins Baby Networks Ltd. from 4Kids Entertainment where he was employed as Director of International Licensing and worked on children’s entertainment brands like Teenage Mutant Ninja Turtles, YuGiOh, Viva Pinata, Monster Jam and The Dog. His background also includes commercial roles with Celador International, working on off-air promotional partnerships for the Who Wants To Be A Millionaire? brand and the NFL National Football League, heading up the European media rights department.

BabyTV , a part of Newscorps’ Fox International Channels, is aired worldwide on over 150 platforms. BabyTV is the creator of its own library of unique original content, in addition to its linear, vod, broadband and mobile services.