"IMP" Premieres Today in Portugal On MTV

BRANDORA News - September 2008

 
The “diabolical” cartoon series distributed worldwide by BRB International will air in prime time, every day at 9 p.m.

The Imp, the famous TV series distributed worldwide by BRB International, debuts on the small screen today in Portugal on MTV. The Portuguese affiliate of the prestigious channel will broadcast the fun-filled skits starring the worst little devil of all time on TV prime time, every day at 9 p.m., with three premieres each week. Portuguese viewers will join the French, Spanish, Russian… and Americans in the growing fan club of the star of the cartoon production “The Imp”, co-produced by Red Kite Animations, Screen 21, and Televisió de Catalunya.

This series knows no boundaries. Well-known international channels around the world have bet on the success of this comedy, replete with intelligent humor and satire which is presented in an original new Black and White world where… it’s cool to be evil! Thus, MTV has acquired it not only for Portugal but also for Poland, Canal + in France, 2x2 TV Channel in Russia, SVT in Sweden, Antena 3 in Spain, ABC in Australia, Cartoon Network in the USA, YTV in Canada and for Xeip Canal Once in México, among others. The series is aimed at young adults, and its 65x90’ second episodes are all voiced by well-known actors from each respective country.

Made in Hi-Def 3D, the series boasts a powerful graphic esthetic and carefully crafted scripting. “The Imp” is also especially designed to embrace many multimedia formats – cell phones, the Web, video-consoles, MP3, etc. It also has its own interactive Webpage: www.theimp.tv.