With immediate effect Jetix Consumer Products (JCP) and Germany’s biggest Instant Messaging service, ICQ, conclude a licence agreement. The contract encloses the merchandising rights of the ICQ brand on various products, such as clothes and accessories, in Germany. JCP focuses on licensees in the fashion and accessories division in line with ICQ’s position as a lifestyle brand.

“With ICQ we have found a partner who is extremely known by the Tweens, Teens and young adults. Because these target groups had become more important for the licence marketing during the last years, many and interesting possibilities arise for our licensees“, explains Georg Liedmeier, Licensing Director Jetix Consumer Products.

ICQ is the number 1 Instant Messaging service on the German market and makes up the largest IM Community reaching 88% of all teenagers using IM. With over 8 million active users per month who are logged in to ICQ more than 4 hours per day on average, it is among the unbeatable providers of coverage.

“ICQ merchandizing is a vital part of ICQ’s community services, supporting ICQ’s offline presence and in line with the company’s vision to treat the users as a real and dynamic community and answer to all their needs, from communication and content offering to entertainment and lifestyle accessories”, says Ofer Oved, Vice President ICQ. “ICQ believe this to be a strong alliance and is pleased to partner with JETIX, a proven leader in its field and an experienced kid entertainment marketer”.

“We are very pleased with the new licence agreement: Jetix Consumer Products wins with ICQ Germany’s strongest Instant Messaging service as licence partner, who has great potential in the range of coverage and marketing“, says Stefan Kastenmüller, Directing Manager JETIX Europe GmbH. „With the high recognition value of the icon, the flower of ICQ, ideal marketing conditions are given.“