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The TV series BEN10 from Cartoon Network, the worldwide successful animation network, is a real hit in the USA and England. Now, it is turning out to be a top licensing subject in Germany. The TV series viewing figures about the 10 year old Ben, who can turn into alien superheroes, are consistently excellent on German TV. In the USA the series is currently in the fore. RTLII doesn’t want to miss out on this success and will include BEN10 from January 2009 on in the children’s program POKITO: the series will air from January 28th , Monday to Friday at 14.45. Andrea Lang, director of RTLII’s children editorial department is happy about the new series: „BEN10 reaches exactly our core target group of the 6-11 year old children, especially the boys. The high product quality of the series and the fascinating, humorous adventure worlds will enrich our afternoon program and will expand the development of our successful viewing figures.” In addition to RTLII, BEN10 is aired every Saturday morning on the kabel eins Cartoon Network block and daily on Cartoon Network (24 hours) in the digital subscription TV – a brilliant TV situation for the young hero. BEN10 merchandising is extremely successful with CTM bringing Cartoon Network more and more licensees. Brand new licencee holders are: the company Joy Toy, Natz/Schabs (South Tyrol), that plan several BEN10 trend products (et al. wristwatches, alarm clocks, bags, lunch boxes, bottles) for Fall 2008, the poster distribution company Reinders Posters, Bocholt, that will soon provide enthused fans with posters and postcard themes, the company Jumbo Spiele with board and card games as well as edelkids with radio plays on MC and CD. Positive feedback also from the textile industry: the specialist for kid’s fashion TV Mania, Langenfeld, will soon come out with a trendy BEN10 product line, that includes et al. cool trousers, pullovers, sweaters, shirts and coats. More prominent licensees, that complete the manifold product world around BEN10, are: BANDAI with an always expandable collection of action figures, the French company Groupe Royer with a high-class collection of shoes, the Belgian company S.A. Belltex with a colorful bedding sortiment, Topps with collectible stickers, BIP Holland with a broad sortiment of candies and Edibas with lamincards. Besides there are BEN10 video games for Nintendo DS, Wii and Sony PlayStation (distribution in Germany by Koch Media). Suitable accessories for those will be provided in spring 2009 by Vidis Electronic, Hamburg, a specialist for video game- and PC accessories, that plans different accessories with BEN10 (et al. style set for Nintendo DS Lite and Basic Pad for PS 2). CTM is also in the process of concluding the following product groups: party articles, puzzles and stationery. Karstadt and Toys“R“Us are planning a special BEN10-Highlight for Christmas 2009: a retail promotion throughout Germany in cooperation with BANDAI offers every customer, that buys a BEN10 product from BANDAI, a BEN10-DVD as gratis add-on. This highlight will be promoted in the numerous Christmas catalogues and supplements of the companies. |
