Entertainment Rights Secures U.S. Broadcast Partner For All-New Shelldon CGI ANimated TV Series

Brandora News - October 2008

 
Series To Premiere on qubo Kid’s Programming Block
Broadcast on NBC, Telemundo and ION TV in Spring 2009

Entertainment Rights Plc, the U.K.’s leading global media group specializing in the ownership of children’s and family programming, characters and brands, announced today that it has secured a U.S. broadcast partner for the new CGI animated television series, Shelldon. Through the deal, Shelldon will be seen on qubo’s popular children’s programming block, which currently airs on NBC, Telemundo, and ION TV networks. The 13 X 30 series, which focuses on environmental themes, targets kids ages 4–8 and is scheduled to premiere in Spring 2009.

Entertainment Rights acquired the worldwide distribution rights (excluding Thailand and with shared representation in Japan and Korea) in March 2008 across all forms of television, Digital Media, Home Entertainment, Music, Licensing and Merchandising, and all other media.

“We are extremely excited to conclude our first major broadcast partner for Shelldon in the U.S. and qubo is the perfect home for this new animated series,” said Doug Schwalbe, Executive Vice President Sales and Co-Production, Entertainment Rights North America. “Shelldon is a vibrant show that addresses important issues in a very creative, fun and clever way. Following our success in the U.S. we are now actively engaged with key international broadcasters at MIPCOM following the delivery of the first episode, to expand the worldwide presence for this series.”

Produced by Shellhut Entertainment, Shelldon is a lighthearted series that aims to entertain as well as educate children about marine life and creatures that live in the sea. The series successfully engages kids with environmental themes and an overarching message that shows the characters involved in making the world a better and greener place.

“I am so delighted to have Entertainment Rights as our worldwide distributor and also to have qubo as our U.S. broadcaster as this will help make Shelldon and his ‘World of Seashells’ and ‘World of Mysteries’ come to life for millions of viewers,” says Dr. Jirayuth Chusanachoti, Shellhut Entertainment.

Rick Rodriguez, qubo President and General Manager added, “Shelldon is a wonderful addition to qubo’s Spring 2009 schedule. The series’ soft environmental themes and entertaining message delivers on our mission to provide kids and families with entertainment that focuses on promoting literacy and values.”