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“MTV’s unique relationship with its audience combined with the strength of its international network of channels now offers studios and independent production companies a unique and powerful opportunity to reach a massive international audience of 16-24 year olds,” commented Jones. “With eight out of ten viewers of MTV outside the US, this scale means that MTV Networks International will realise a more diverse and wide-reaching acquisition strategy that will benefit our audience directly.” In this new capacity Jones will work in close collaboration with MTV Networks International’s regional programming and development teams and will report to Antonio Campo Dall’Orto Executive Vice President for Music Brands, MTV Networks International. Jones started her career with the company in 2002 as Director of Programming for Paramount Comedy and has not only spearheaded an increase in original content but has implemented 360-degree commissioning. Recent successes have included Totally Jodie Marsh – Who’ll Take Her Up The Aisle?, Kerry Katona – Crazy In Love, Kerry Katona – The Afterbirth and Living on the Edge. Previously Jones held positions at Flextech and Buena Vista Television. A biography of Heather Jones can be accessed at www.mtvnetworks.co.uk/heather. For Further Information Contact: |
MTV Networks International (MTVNI), a unit of Viacom Inc. (NYSE: VIA, VIA.B) today announced that Heather Jones, Executive Vice President, Content & Creative, Music & Comedy and Director of Television, MTV Networks UK & Ireland will assume additional responsibility for music and comedy pan-territory acquisitions outside the US. Jones will retain responsibility for all content and creative across music and comedy for MTV Networks UK & Ireland.