Toei Animation Co. Ltd. has appointed French licensing company TF1 Enterprises through its department TF1 Licences as the merchandising broker for the Dragon Ball, Dragon Ball Z, and Dragon Ball GT. The announcement was made today by Kanji Kazahaya, Director of International Department of Toei Animation Co.,Ltd.

According to the agreement, TF1 Licences will handle the following territories for the Dragon Ball series: France, French speaking Belgium, Luxembourg, Switzerland and Monaco in French language. TF1 will have all merchandising rights for the brand with the exception of toy, video game, publishing and Lamincards categories.

“TF1 Licences ranks among one of the international market’s most prolific licensing organizations and brings to its representation of Dragon Ball an outstanding track record of licensing success and a deep commitment to our brands,” said Kazahaya.

“We are excited to be working with Toei Animation, one of the most respected names in animation production” said Daphné de Beauffort, Sales Manager of TF1 Licences. “The company’s Dragon Ball continues to rank among the world’s most powerful brands and to be loved since its first TV show in the ‘80s in France”.

Now boasting 508 episodes, the Dragon Ball phenomena follows Goku’s quest (main character in the series) to become the strongest martial artist in the universe and his search for the seven magic Dragon Balls in a saga that encompasses three parts - Dragon Ball, Dragon Ball Z and Dragon Ball GT. Dragon Ball adapts Japanese big success comics of the same title by Akira Toriyama. Since this animated series produced in 1986, this has continued broadcasted in major European countries. In France, this is currently aired on MCM, NT1, AB1 and Mangas.