The new designs by Maui & Sons, the brand for lifestyle, street and surfer’s wear, set high standards in spring 2009. 40 in-house designers at Maui & Sons develop two new style guides each year to provide licensees with up-to-date designs and set new trends for the industry. What is more, the design-team supports all licensees with design and concept ideas tailor-made for their own product categories.

Celebrities Entertainment looks back on a successful year 2008. In addition to pan-European presence on the apparel market, Celebrities Entertainment has been able to add a second string to the bow and enter the stationery market. From Scandinavia to Germany, the Benelux and France through to Italy, Greece and Spain - Maui and Sons will hit retail shelves throughout Europe with stationery and bags in 2009.

In the future, licensing strategies will focus on new partners for the categories bedding, towels, eyewear and watches. And again Celebrities Entertainment will oversee marketing and licensing.