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HIT Entertainment, a leading provider of quality children’s entertainment, and Merlin Entertainments Group, the leading name in location-based family entertainment, have commissioned SD Entertainment and Threshold Animation Studios to bring the innovative movie, Bob the Builder™ In 4-D: Bob the Builder and the Roller Coaster exclusively to LEGOLAND® family theme parks worldwide beginning in March 2009. The never-before-seen movie in 4-D debuts at LEGOLAND California and LEGOLAND Windsor in the United Kingdom in March followed by the other two LEGOLAND parks in Denmark and Germany as well as LEGOLAND Discovery Centers in April. Bob the Builder and the Roller Coaster will air in LEGOLAND theaters daily during normal operating hours. In the movie, Bob the Builder™ and his friends demonstrate teamwork and follow-through as they learn the importance of starting each building project with a plan. Bob, along with his Can-Do Crew, are busy building a roller coaster. They build a model out of LEGO® DUPLO® bricks before starting work on the real roller coaster. When Spud the scarecrow embarks on his own building project, making a birdhouse without a plan, his creation falls apart. Spud learns firsthand that every job – big or small – starts with a plan. At the end of the day, everyone enjoys the new roller coaster and goes for a fantastic ride! “LEGOLAND Parks, with their focus on providing innovative, quality family experiences, are the perfect home for this new Bob the Builder 4-D movie,” said Gary Krakower, Senior Vice President, U.S. Licensing and Live Events, HIT Entertainment. “The groundbreaking special effects and fresh CG animation provided by SD and Threshold will wow aspiring builders and their families around the world!” “Bob the Builder is already a popular themed LEGO product and will be a great addition to the more than 50 rides, shows and attractions currently at each LEGOLAND Park,” said John Jakobsen, Managing Director of LEGOLAND Parks. “We’re excited to partner with HIT Entertainment in presenting to our guests from around the world this unique opportunity to build their imaginations with this new Bob the Builder 4-D movie.” Exclusive to LEGOLAND for one year in the U.K., U.S., Germany and Demark, the 10-minute film uses 3-D computer generated (CG) animation with special glasses and special effects – such as wind and mist in the theatre - for a 4-D effect. The film will use animation developed by SD Entertainment and exclusive 3-D stereoscopic technology from Threshold Animation Studios and IBM. |
