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Pan-Euro Deal Renewal Adds 18 New Territories 
Nickelodeon and Viacom Consumer Products (NVCP), a division of Viacom Inc (NYSE: VIA, VIA.B), announced it has signed a multi-product licensing deal with award-winning pet products company Penn Plax, to launch an extended line of SpongeBob SquarePants pet accessories. The range, featuring dog toys and bowls, cat & dog collars, beds, apparel and ornaments, will roll-out across 33 European territories including France, Germany, Italy, Netherlands, Spain and the UK, from 2009. The innovative deal is part of a renewal which builds on a three-year relationship between NVCP and Penn Plax and runs until 31 December 2009. In addition to SpongeBob SquarePants, the renewal deal covers two Nickelodeon pre-school hit properties, Dora the Explorer and Go, Diego, Go! Examples of products across all three titles include fish tanks, aquarium accessories, aquarium decoration kits and ornaments, cat furniture and small animal modules. “2009 will be an incredibly exciting year for SpongeBob SquarePants and this deal is testament to Penn Plax’s ability to create exciting, innovative products which perfectly represent the breadth of this iconic character’s appeal,” commented Jean-Philippe Randisi, Senior Vice President & Managing Director, NVCP for Europe, Near East & Africa, Canada & Latin America. “The opportunity to diversify into pet care licensing is an especially promising development given that the pet industry in the UK alone is worth more than £3 billion a year*. I’m very happy to continue our collaboration with Penn Plax and look forward to rolling out these unique products.” Gerry Brostek, Chief Operating Officer from Penn Plax said: “We have worked on partnerships within the kids’ animated character field for over 25 years. We are delighted to have extended our deal with Nickelodeon & Viacom Consumer Products across their three most popular characters. This deal extends our reach into 18 new territories for Nickelodeon licensed product.” *SOURCE: whichfranchise.com 2008 |