The international licensing agency Celebrities Entertainment based in Bad Homburg (Germany) has established a new subsidiary for brand and trademark consulting in Switzerland. This is just the next step towards a specialisation in individual consulting and brand management. Years ago Celebrities Entertainment has been among the first agencies to discover a new trend and started to add brands and trademarks to their established portfolio of classical entertainment properties. To stress their new focus they now open the doors of their subsidiary CE Global Brand Advisors. The agency provides all inclusive brand extension services. Doing so, they mainly target companies inexperienced in licensing and existing licensors who want to boost their brand extension activities. They developed a special consulting strategy for potential licensors that – based upon latest international market research – applies for any brand and their individual needs.

Comprehensive consulting on individual brand extension processes starts with a detailed brand analysis in close cooperation with brand owners and is tailored to the special demands of licensing industry by a team of experts from marketing and trade. International brand specific market research (number of countries depends on demand) sheds light on product category exploration and consumer brand segmentation. All information is integrated into a detailed product category analysis revealing which categories ideally complement the core brand and target group.

For more information please contact the teams of Celebrities Entertainment and CE Global Brand Advisors at any time.