Including Upper Deck As Momentum Builds Across Europe

The roster of merchandise licensees for 4Kids Entertainment International’s hit TV property, “Dinosaur King”, continues to grow with the signing of several key new product categories. Leading the charge is Upper Deck, which will produce “Dinosaur King” sticker packs and sticker albums for an expected September 2009 retail launch in several key European countries including the UK, Germany, France, Nordic and Eastern European territories. In the second phase of its rollout, Upper Deck plans to distribute the products in Latin America.

The momentum of the “Dinosaur King” property has been increasing across Europe following the animated series’ March 2008 UK premiere on Jetix. Since its debut, the series has amassed over one million viewers in Britain and is now seen in Spain and the Nordic countries on Jetix and in France and Germany where it airs on terrestrial TV. Additionally, Upper Deck’s Dinosaur King Trading Card Game hit stores on October 28th and SEGA’s Nintendo DS game launched on September 5th.

The expanding list of “Dinosaur King” licensees also includes Tennessee (in France) for stationery, Tournon (in France and Benelux) for publishing, Pyramid Posters (in the UK) for posters, The Cookie Company (in Germany, Austria and Switzerland) for apparel, Sun City (in France and the Benelux) for apparel, Ares Films (in France) for home entertainment, BIP Holland (in Germany) for Confectionary and Blue Ocean (in Germany) for publishing.

“Upper Deck continues to increase its line of quality ‘Dinosaur King’ licensed products as the television series gains more popularity throughout Europe,” said Sandra Vauthier-Cellier, Managing Director, 4Kids Entertainment International. “Kids are going to love the ‘Dinosaur King’ sticker packs and album and we look forward to seeing it hit store shelves next year.”