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Lannoo Graphics, a European specialist and market leader in the field of licensed back-to-school stationery, has been awarded a license by the Smiley Company to produce two new ranges of bags and stationery for schoolkids and students: the Smiley University range and the Smiley Pins range. Each range will have its own distinct style but both will be based on the cool looks and fun design philosophy of the Smiley Collection fashion brand. The stationery supplied by both ranges will include such paper products as notebooks, exercise books, file folios, wire notebooks, planners and ring binders. There will also be a selection of pens, rulers, labels, pen sharpeners and rubbers. The Smiley University range will have its own coat of arms, which will appear on all the products. The stationery range will have a vintage look, while the bags will be made of cloth washed and faded to add a vintage feel to that vintage look. This Smiley Pins range, as the name suggests, is a range of colourful bags and stationery illustrated with images of Smiley badges featuring the famous Smiley logo and upbeat messages. Aimed at the tween, teen and young adult markets, the Smiley University and Smiley Pins bags and stationery ranges will be available at retail for the September 2009 back-to-school period. Both ranges will be launched Europe-wide in department stores, independent stores and hypermarkets. |
