| ||
|
SANRIO, Inc., the international product company best known for Hello Kitty®, announces that Sanrio GmbH, a wholly owned subsidiary of the Company in Germany, has decided to establish a consolidated subsidiary specializing in the licensing business to bolster its licensing business: Sanrio License GmbH – Stockenhoop, 6, 21465, Wentorf bei Hamburg, Germany. The new company will manage the rights for Hello Kitty® and all the other properties in EMEA. Mission of Sanrio License GmbH is to optimize the market presence of its brands partnering with present and future licensees offering concrete and creative support. Sanrio GmbH will spin off its licensing business to bolster the development, planning, and marketing of the Sanrio licensing business, the operation of the licensing market, the promotion of Sanrio characters, and market research. Mr Ray Hatoyama and Mr Roberto Lanzi both as Managing Directors will chief the company controlled by Sanrio GmbH. A Milan, Italy, based liaison office will be opened too. Sanrio License GmbH is also glad to announce the promotion of Mr Stefano Mastropietro to International Licensing Director. This newly created business unit will build upon SANRIO’s success with dynamic new creative and a global brand strategy that capitalizes on SANRIO’s international popularity and distribution. |
