Thanks to selected partners and a range of exclusive products, the emotions of collecting Panini stickers, opening of the packet, swapping the double stickers and filling in the whole album of the complete longed collection, come alive in new shapes via a programme that will see the development of products related to the popular knight, the bicycle kick icon, the designs of the album covers and all the images which form part of the Panini heritage.

Part of that programme sees the collaboration with the Momaboma company which will develop an unique bag to be presented at the Pitti event in Florence. Following Pitti, there will be an exclusive mini collection consisting of a very limited number of pieces for the next season. The Panini-Momaboma bag has the evocative value of the emotions raised as well as that of the material it is made of: original sticker packets from the sixties, seventies and eighties taken from the historical Panini archive and revisited thanks to the Momaboma’s flair in creating a real object d’ art.

The popular bicycle kick has the nostalgia of the old sticker packets and at the same time the contemporary flavour of an enduring passion, the same passion that is behind the Calciatori 2008-09 sticker collection just released in the market by Panini. Tradition and contemporary taste, entertainment, culture, graphics and images – the essence of Panini and Momaboma – came alive in an accessory of inimitable design.