For their new wooden railway range BRIO is going to break new grounds: “The BRIO railway system is our strength. Here we are leading the markets in sales, quality and innovations. That’s why this year’s product innovations a centred around the BRIO wooden railway system. True to the motto ´A Train is a Train` our innovations focus on authentic design. We have also developed a new three-stage pricing system to provide retailers and final consumers with additional orientation aid. Pricing categories are differentiated by colour, each representing a certain price level“, said Christian Alsbaek, managing director, BRIO Germany GmbH. BRIO took the viewpoint of children when designing their new railway accessories, asking themselves: ‘Which trains to I know from reality?’ Steam or shunting engines, tenders, tank cars, timber and crane wagons as well as high speed trains – BRIO closely observed the real railway world and modelled their trains accordingly. Also international rail traffic has its share. The reason: Children see engines and wagons every day when travelling by train. Now they are able to recognize them and integrate the vehicles into their own play worlds. Vice versa, they can discover similarities between their toys and ‘real’ trains. BRIO presents a total of eleven new trains and wagons with magnet coupling and highly detailed authentic design – down to printed emblems, logos, labelling, number of wheels and functional equipment of individual wagons. Of course, all new accessories are compatible with the classic wooden BRIO railway system.

Already in 2008 BRIO brought popular Walt Disney characters to their tracks. These licensed products were so popular with children aged 3+ that BRIO also this year adds new licensed products from “Mickey Mouse Clubhouse” and “My Friends Tigger & Pooh” to their range and even create new play worlds: As of now, Mickey, Donald and Goofy may blast off into outer space with their rocket or go fishing at the sea, railways can turn into race tracks and tunnels into wonderful balloons … fantasy has no limits. What adventures the world-famous movie characters will face, is only up to children’s imagination.

With plush and wooden toys of their My Very First range BRIO successfully welcomes children from the day of their birth and accompanies them with safe high quality toys through their first months. The extended range for the youngest provides infants aged 0 to 12 months with additional opportunities to touch, feel and discover their world. Also parents look forward to appealing products at reasonable prices. Walrus and rabbit towel dolls in bright blue and pink not only invite children to cuddle and play, but also promote their sense of touch with different features and elements. What is more, all towel dolls are easy-to-clean and washable. Grapping toys made of wood similarly promote touching and listening skills. Like any other BRIO item, all My Very First products are free from dangerous ingredients like phthalates, and perfectly combine high quality fabrics and massive beech wood, as BRIO deliberately remains true to their tradition as high quality wooden toy manufacturer.

A special focus lies on educational toys for children between 12 months and three years – with toddler products featuring contaminant-free coating and children-safe round shapes. BRIO provides colourful licensed Walt Disney products, including Mickey and Minnie Mouse figures that start dancing when children push the base plate. Many preschoolers already know the characters from TV and will soon find out, how to make Mickey and Minnie kneel, jump or dance by different pushing techniques – thus training their tactile skills. In addition, stacking, piling, push-along and pull-along toys that have inspired generations of children since the 1960s now add again to the toddler product portfolio. The stacking dog “Puck” first launched in 1964 now shines in bright new colours. Pull-along rabbits and push-along racing cars promote children’s coordination, motor skills and tactile skills while new colours, modern design and high quality increase play fun for the children of today.