CE Global Brand Advisors acquired Atari for their licensing portfolio

Celebrities Entertainment - Januar 2009

 
With Atari CE Global Brand Advisors, Swiss subsidiary of Bad Homburg-based licensing agency Celebrities Entertainment, has acquired another international brand for their popular licensing portfolio.

The revolution of entertainment business started 36 years ago. To date, more than 30 million game consoles “Atari 2600” have been sold and for many it’s one of the most cherished memories of their youth.

Today, Atari is an acknowledged “games brand” regularly providing the software market with new big hits. In addition, it proves global presence with products in more than 60 countries.

Is there anyone who doesn’t know the typical Atari Mount Fuji Logo or one of the other classic games like Missle Command, Break out, Battle Zone or Pole Position from the 70ies?

The Atari Mount Fuji Logo, more than 80 vintage game covers, in-game screens, a large selection of styles from previous Atari magazines and comic books as well as the typical shapes and colours of consoles and joysticks are now available for Atari vintage line licensing.

What is more, a movie with top actor Leonardo DiCaprio about the founder of the famous “Atari Empire” is already in the pipeline.

Licensing categories still available (for mass and mid market) include apparel, accessories, footwear, games accessories, home textiles and home & living.