HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owners and MV Sports have further cemented their partnership with the extension and renewal of three new licensing deals across HIT’s popular pre-school properties Thomas & Friends™, Bob the Builder™ and Fireman Sam™.

MV Sports, one of the UK’s leading children’s licensees, has renewed its Thomas & Friends license in the wheeled toy category. Thomas & Friends, the UK’s No. 1 pre-school property for 9 consecutive years, leads the market in wheeled toys. MV Sports will launch a new range of wheeled toys in conjunction with the release of the all-new Thomas & Friends in CGI, taking Thomas to new destinations at retail.

As Bob celebrates his 10th Anniversary year in 2009, MV Sports has also extended its current license for Bob the Builder in the UK with development plans under way for an exciting new range inspired by the upcoming CGI series.

MV Sports has also been appointed a license for one of the industry’s most enduring pre-school properties, Fireman Sam in the wheeled toy category. With growing sales figures for Fireman Sam in this category, MV Sports will develop new ranges and retail initiatives throughout 2009 to tie-in with the launch of the highly anticipated CGI series.

Laura Clarke, Director Hard Goods UK HIT Entertainment commented, “We are delighted to be extending our partnership with MV Sports. HIT and MV Sports have a long term and established partnership and have proven time and again that they are the leader in the wheeled toy category in the UK.”

Phil Ratcliffe, Sales & Marketing Director MV Sports added, “It is great news that we are to extend our long term partnership with HIT on three of the most important and trustworthy boys’ licenses around. HIT’s continued investment in all three brands plus MV’s commitment to developing the wheeled toy category gives us confidence that we will build on a strong distribution platform and further grow the business over the next three years.”