Marathon Media: Saddle Club rides again!

Kazachok Licensing Forum - February 2009

After 3 years of excellent ratings on GULLI, the French digital free-to-air channel
just launched very successfully the 3rd season of Saddle Club alongside a fully dedicated website featuring games, karaoke and news!

Saddle Club is the fastest-growing horse brand in France with:

5 million books sold to date by Bayard Publishing, with 82 chapter books titles! New activity books to be released in the year to come.
350,000 DVDS sold by TF1 videos. Release of Season 3 in Apr’ 09
20,000 units sold by Polydor (a Universal label) since Dec’ 08. 2nd album release planned for Apr’09.
A bi-monthly 50-page magazine was launched last Octobre by Paperbox.
First comic-book album to be released by Delcourt in Spring 09.
McDonald’s Happy Meal in Apr’09 throughout the 1,110 French restaurants.
Since Summer 2008 a very succesfull Horse riding holiday camp.

To be released later in the year, a stationery and BTS line, a DS & Wii by Koch Media, a plush line and a horse door-to-door encyclopedia with Atlas. Play-sets and figurines, Puzzles, Trading cards and board games are in discussion.

The Australian live-action series follows the adventures of three young friends who formed the Saddle Club at Pine Hollow Stables.