The Pet Poets Club - “The Feelgood Brand for 2009”

• • Lavish Productions and Ignition Licensing have appointed Jewel Branding & Licensing for PPC product licensing and brand development representation in North America. “The combination of adorable photography and poetry is a great package for Licensees. We are thrilled to represent this unique property for the North American market” says Julie Newman, President of Jewel. Julie already has a number of potential licensees interested in the greetings cards, stationery, publishing and social stationery categories for product launches late 09 and into 2010.

• The Greetings Factory launched a range of 12 everyday and 6 boxed packs of Pet Poet Club Christmas cards at the recent Spring Gift Fair.
• Danilo have signed for Pet Poet Club calendars and diaries again launching at Spring Fair
• Greencore (part of Hazlewood Grocery) are incorporating Pet Poet Club humour and cute pets within their new online design your own cake operation which launches March 09
• Pink Magazine have teamed up with the Pet Poets Club for regular features and competitions in this popular girls magazine featuring favourite Pet stars such as Fifi and her canine mates. The above new licensees join existing partners Is it Art? wallet cards; www.greetz.co.uk online print on demand greetings who will launching a complete new range of Pet Poets Club images for their new UK site this March. Current Dutch sales average an amazing 2-3000 per month! Animated mobile greetings have also been working well for Sharpcards since their launch last summer. The range is available through O2 T-Mobile, Orange and the Sharpcards D2C website. Further deals on track for signature during 2009 are gift books, housewares, off the page collectible plates, gifts (including mugs, stationery and watches), for this hip, cute and tongue in cheek social expression brand.