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Since January 2009 Bauer’s successful product line for children has new characters. The funny cartoon characters Bugs Bunny, Daffy Duck, Tweety, Sylvester and Taz, the Tasmanian Devil, are going to replace Maya the bee and friends who decorated the children’s product line of the company since 2003. A 30 second TV commercial spot including the Looney Tunes gives support to the launch of the new licensed characters. In that spot Bugs Bunny tells his friends that there is something new yummy. Curiously the Looney Tunes gather around a table on which the whole children’s assortment is presented: pudding, milk drink, yoghurt and the new curd for children. Daffy Duck carefully examines the products and awards together with his friends the full score for the taste. The conclusion: everyone just loves these delicious products! From March until the end of May the commercial will be shown on all children’s channels that have a maximum range, like Nick and SuperRTL. Every child between three and ten is reached averagely nine times. The TV Campaign gives an appetite for Bauer’s new product line and increases the demand. Responsible at Brand Lounge: |
