Ad Sales

Foot Locker and the 'Pastry' footwear and clothing brand are partnering with MTV to produce their only 20" TV commercial to promote the launch of Pastry footwear, apparel and accessories, available exclusively in Europe at Foot Locker. The Pastry brand launched in 2007 as the brainchild of sisters Vanessa and Angela Simmons, daughters of Run D.M.C.'s Joseph 'Rev. Run' and stars of MTV series, 'Run's House'. The girls themselves will star in the commercial which goes live on-air in the UK, Germany, Italy, France and Holland on the 22nd March.

Consumer Products

Benelux
NVCP Benelux is partnering with local bicycle-maker, Dealmakers, to produce a range of Dora the Explorer and Go, Diego, Go! branded wooden and iron scooters, tricycles, four-wheelers and train set accessories. The original three-year deal will see the top quality toys available to buy in Belgium, Luxembourg and the Netherlands.

France
Nickelodeon and Viacom Consumer Products (NVCP) announces today that pre-school hit show, Dora the Explorer, remains the number one pre-school property overall in France for the third year in a row, as per the NPD 2008 ePos License Tracker results.

Germany
NVCP has signed a brand new deal with local games company W&L Verlagsgesellschaft for SpongeBob SquarePants branded 3D puzzles for kids and adults. Available at all good toy retailers and non-traditional outlets in Austria, Germany and Switzerland, the innovative product deal consists of eight different 3D puzzles (x4 with 99 pieces for kids; x4 with 500 pieces for adults) and is set to run until December 2010.

>UK
Nickelodeon’s smash hit show H20 Just Add Water has made a hugely successful translation to print with the January launch of two Simon and Schuster titles - H20 Just Add Water: Living with Secrets, and H20 Just Add Water: No Ordinary Girl. Exceptional sell through has been reported in book stores across the country, with WHSmith accounting for particularly high figures, and two new titles are set to launch in Spring/Summer, along with DVDs, posters, badges, and dolls from Vivid.