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After 5 seasons of excellent ratings in over 120 countries on the best broadcasting platforms, ‘Totally Spies’ goes for the big screen! Slated for a July 22nd theatrical release in France and in the Benelux, the movie has already been presold in Canada, Italy and Eastern Europe.
The film is a prequel which tells how the 3 most glamorous spies on TV became secret agents. It will keep the same level of comedy and high-energy action which should appeal to a family audience. |
- The film will be backed by a massive cross-media plan in France.
- Feb’09: 50’’teaser shown in more than 400 theaters + POP.
- Apr’09: 2’ Trailer in the theaters.
- Communication and PR budget :1 million € targeting all consummer press , with radio and a billboard campains.
- A dedicated website was launched which will be uploaded with new interviews, vidéos etc.. www.totallyspies-themovie.com
- Orange, the movie co-producer, will develop special content for mobile phones.
- Licensing products dedicated to the film are being developed such as magazines, books, comic albums…
- New gadgets are added to the existing Goliath toy-line, as well as a new DS game, perfumes, magnets etc …
- 2 QSR Promotions will sustain the movie promo: Mc Donald’s in February and Flunch in July
- Partnerships and exclusive retail promotions planned with the main retailers.
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