Toei Animation Inc. has appointed Wild Pumpkin Licensing International Pty Ltd. as the new merchandise licensing agent for Digimon Data Squad in Australia and New Zealand, it was announced today by Kanji Kazahaya, President and COO of Toei Animation Inc.

“We are thrilled to be partnering with Wild Pumpkin to develop and market Digimon products for the Australia and New Zealand markets,” said Kazahaya. “Digimon has already become a huge hit with television audiences around the world and we are confident that Wild Pumpkin will bring the message of this classic brand to licensees and retailers alike.”

Digimon Data Squad follows the adventures of Marcus and his partner Digimon, Agumon as they challenge the menacing Digimon from the Digital World who intrude the Human World to cause nothing but trouble. For their efforts, the pair is inducted into DATS (Data Squad) a special investigation unit called in to ensure planetary safety. Being a reformed schoolyard punk, Marcus learns to channel his belligerence toward the evil Digimon, and to work as a team to help protect the human world from ruin. (48 x 30’)