Joy Tashjian Marketing Group Closes New Licensees For Emmy Award-Winning NBC Series - The Office

BRANDORA Editorial Staff - March 2009

 
Joy Tashjian Marketing Group, LLC (JTMG) has signed deals with four new licensees for the Emmy-Award winning series, THE OFFICE, which airs on NBC on Thursdays at 9PM/8PM Central.

  • USAopoly is working with Hasbro to produce a special “Office/Clue” board game that is slated to launch in retail stores this July.
  • Innovative Design has renewed their contract to create stationery products for the series.
  • CSS Industries has also signed on to create Boxed Valentines and journals.
  • TLine Designs has signed on to produce T-shirts with specialty distribution.

“I believe THE OFFICE product captures the humor, frustration and silliness of almost any office in America” said Joy Tashjian, President of JTMG. “The tremendous popularity of the series has allowed us to leverage our relationships with licensees and fast track this property into retail with top-notch companies. These products are sure to meet the demands of the show’s loyal audience and everyday consumers alike.”

“We are really excited to be able to add these great companies to our licensing program for the show,” said Kim Niemi, Senior Vice President, NBC Universal Television, DVD, Music and Consumer Products Group. “The universal appeal and quirkiness of THE OFFICE create a multitude of possibilities for products that allow fans to take a little bit of the show’s humor home with them.”

“One of the things that makes THE OFFICE so special is its unique voice within such a relatable environment, and we’re always looking for the right products to bring this POV to life beyond the TV screen,” said Todd Cohen, Vice President of Scripted Programming at Reveille. “These partners have captured the show in ways we know our fans will appreciate and love.”

The Office

From Deedle-Dee Productions, Reveille and Universal Media Studios comes the hilarious documentary-style look into the humorous and sometimes poignant foolishness that plagues the world of 9-to-5 in the half-hour comedy "The Office," based on the award-winning BBC hit. Since its premiere on NBC in March 2005, "The Office" has established itself as a genuine hit, earning prestigious television honors such as the 2006 Emmy Award for Outstanding Comedy Series, 2006 Peabody Award, 2006 and 2009 AFI Honor, Producers Guild Award, Writers Guild Award, SAG Award for Outstanding Performance by an Ensemble in a Comedy, Ace Eddie Award for editing and a Television Critic's Association Award for Outstanding Achievement in Comedy.

A fly-on-the-wall "docu-reality" parody about modern American office life, "The Office" delves into the lives of the workers at Dunder Mifflin paper supply company in Scranton, Pennsylvania. Regional manager Michael Scott (Golden Globe winner and Emmy nominee Steve Carell, "Get Smart," "Little Miss Sunshine") is a single, middle-aged man who is the boastful tour guide for the documentary.

"The Office" is executive-produced by Ben Silverman, Greg Daniels, who developed the series for American audiences, Ricky Gervais, Stephen Merchant, Howard Klein and Paul Lieberstein and Jennifer Celotta.