MTV Networks International e-News: New Deal Highlights

Nickelodeon & Viacom - March 2009

Consumer Products

Germany
Nickelodeon & Viacom Consumer Products Germany (NVCP) has inked two brand new two-year deals which will see iconic animation, SpongeBob SquarePants, licensed to Sony BMG and local tea-maker, H&S Tee-Gesellschaft. The innovative deals mean that products are now available throughout Austria, Germany and Switzerland.

The official SpongeBob SquarePants 30-minute long album soundtrack launched on 13 March with TV advertising in support and is available at all good department stores, chemists, toy shops, mass market and music stores, as well as online.
SpongeBob SquarePants fans can start their day with a refreshing cup of branded tea. Produced under the well known local label, Goldmännchen, the teabags are available in several flavours including Pineapple and Melon and are available at all good local supermarkets.

Netherlands
NVCP Benelux has announced its first-ever partnership with local bag-maker, Hidalgo, to produce multi-property branded messenger bags made of canvas. The SpongeBob SquarePants, Avatar the Last Airbender, Dora the Explorer and Go, Diego, Go! ‘Nickbags’ are the first of their kind in the market and will be available from mid-April via local online Webshop, www.nickshop.nl.

Programme Sales

Dora the Explorer will air for the first-time ever on terrestrial television in Japan when brand new episodes of the Nick Jr hit show broadcast on TV Tokyo from Monday 6 April (and weekly thereafter at 6pm).