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An essential day for both newcomers to the industry and seasoned professionals looking to brush up their knowledge, this year’s LIMA Licensing Essentials Course is jam-packed with the latest tools and techniques to help delegates maximise existing licensing programmes and kick-start future ones. Topics being covered include how to break into the worlds of music and sports licensing, practical ways to fight counterfeiting and protect revenue, creating a snowball effect with the latest effective techniques for viral marketing, and invaluable advice on legal and commercial terms for licensing agreements. The LIMA Licensing Essentials Course takes place at the Kingsway Hall Hotel, Covent Garden on 12 May 2009. The event also features fantastic networking opportunities through the Spring Fling, which follows the course at Sway in Covent Garden, tickets for which can be purchased separately. For more information and to purchase tickets, please visit: www.brandlicensingeurope.com/lima. |