With just two weeks remaining to snap up early bird tickets (deadline 17 April, giving you a saving of at least £40), LIMA UK has announced the final speaker line up for this spring’s Licensing Essentials Course:

• Andy Allan, managing director of Backstreet International Merchandise
• Chris Protheroe, director, sports and brands, CPLG Sports
• Graham Norris, head of Iivestigations, IP Crime Unit
• Mike Hawkyard, business development director, 4T2 Multimedia
• John Burns, partner, Halliwells
• Panel participants include:
  • Graham Saltmarsh - Cartoon Network
  • Josephine Collins - License! Global
  • John McInernny - Allsorts Licensing
  • Mike Redfern - Blueprint designs

An essential day for both newcomers to the industry and seasoned professionals looking to brush up their knowledge, this year’s LIMA Licensing Essentials Course is jam-packed with the latest tools and techniques to help delegates maximise existing licensing programmes and kick-start future ones.

Topics being covered include how to break into the worlds of music and sports licensing, practical ways to fight counterfeiting and protect revenue, creating a snowball effect with the latest effective techniques for viral marketing, and invaluable advice on legal and commercial terms for licensing agreements.

The LIMA Licensing Essentials Course takes place at the Kingsway Hall Hotel, Covent Garden on 12 May 2009. The event also features fantastic networking opportunities through the Spring Fling, which follows the course at Sway in Covent Garden, tickets for which can be purchased separately.

For more information and to purchase tickets, please visit: www.brandlicensingeurope.com/lima.