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The National Basketball Association (NBA) and Airval International today announced the signing of a new multi-year licensing agreement covering Europe and Middle East in the Personal Care category. As part of the new agreement, Air Val International will launch a range of NBA-branded Eaux de Toilette, gift sets, deodorants and shower gel, in April 2009. This product line will target the NBA core audience of male teenagers and young adults and will be available in supermarkets as well as in independent and traditional retailers. |
