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Brands exist which include trees as part of their landscape, but none which focus on trees as their main theme. With global news and trends bringing increased focus on the environment, Treetot will help to introduce simple imagery, language and association to children from birth. Both pictures and storylines will take a soft approach and emphasis will be placed on simplicity, fun and imagination. HallidayBooks will be launching the brand with a beautiful set of children’s books in August this year featuring Treetot and his woodland friends. Further titles will follow early in 2010. We then plan to build the brand through in-house products along with licensed ranges using the core themes of nature, simplicity and integrity. To this end, HallidayBooks would like to invite enquiries from agencies and brands from all sectors. We are keen to build relationships and offer clients a bespoke service based on the needs of their products and services. While Treetot is aimed at the mainstream pre-school market, it’s relevance will help us build on it’s reputation through carefully chosen licenses to cover Tween, Teen and Young Adult markets. Our aim is to see Treetot as a classic and iconic brand. Key Points:
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Following our success at the Brand Licensing Show with the illustrated children’s title ‘The Lonely Tree’, HallidayBooks have developed ‘Treetot’, the new pre-school brand to bring the themes of trees and nature to a younger market. Treetot will be previewed on Stand C620 at the London Book Fair from 20th to 22nd April at Earls Court.