The first Character from Hello Kitty Creator in 28 Years. Already a Massive Brand in Asia & Europe.

From Yuko Shimizu, the Japanese creator of the internationally successful Hello Kitty franchise, comes Angel Cat Sugar, a worldwide merchandising phenomenon which has seen the introduction of over 200 products in Asia and Europe across most categories.

Angel Cat Sugar’s first foray into videogames will arrive in Europe just in time for the summer school break, publisher Rising Star Games confirmed today. Released on the Nintendo DS™ and PC-CD, Angel Cat Sugar sees the ambitious publisher releasing both formats in July 2009, further strengthening its award-nominated Home of Japanese Games campaign throughout the summer months.

“We are thrilled to be working with Yuko Shimizu on this important new franchise. Angel Cat Sugar demonstrates that our position as the Home of Japanese Games extends across all markets and reaches into the mass market pioneered by Nintendo,” commented Martin Defries, managing director of Rising Star Games. “As a young and ambitious company, we feel perfectly placed to help in building this new brand and realising its enormous potential in the games market.”