MTV Networks International e-News: New Deal Highlights

Nickelodeon & Viacom - March 2009

 
Consumer Products

Germany

Nickelodeon & Viacom Consumer Products Germany (NVCP) has signed two, two-year deal renewals for the Austrian, German and Swiss markets.
  • Local home furnishings company, Klaus Herding, will continue to produce branded SpongeBob SquarePants and Dora the Explorer sleeping bags, curtains and velour towels which can be purchased at all home and living shops as well as at discounter and department stores during special promotion periods, throughout Austria, Germany and Switzerland.
  • In addition to branded school cones which are currently available at all stationery shops and department stores, SpongeBob SquarePants fans can look forward to collecting branded decorative cardboard Easter Eggs next year in a deal amendment with Nestler Drahterzeugnisse und Feinkartonagen.

Programme Sales

MTV Networks International has signed a host of programme sales deals which will see Nickelodeon’s hit series airing across Europe and Asia:
  • NRK in Norway will premiere seasons 1 and 2 of iCarly, the first-ever scripted series to incorporate kid-created original content into a live action tween show, from this year and has also relicensed seasons 1-3 of iconic animation, SpongeBob SquarePants. In a brand new deal, Greece’s free to air Star Channel has picked up season 6 of SpongeBob SquarePants along with season 1 of pre-school show, Go, Diego, Go!.
  • In his 10th Anniversary year, SpongeBob SquarePants is broadcasting for the very first time on prime-time terrestrial television following the show’s launch on Channel 11 in Thailand.