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Today, Atari is an acknowledged “games brand” and regularly provides the software market with new big hits. In addition, they prove global presence with products in more than 60 countries. Is there anyone who doesn’t know the typical Atari Mount Fuji logo or one of the classic games from the 70ies – like Missle Command, Break Out, Battle Zone or Pole Position? The Atari Mount Fuji logo, more than 80 vintage game covers, in-game screens, a large selection of images from previous Atari magazines and comic books as well as the typical shapes and colours of consoles and joysticks are now available for licensing. Additional styles and designs will be showcased at this year’s Licensing International Expo in Las Vegas. Licensing categories still available (for mass and mid market) include apparel, accessories, footwear, games accessories, home textiles and home & living. |