| ||
|
The Weather Channel has selected Joy Tashjian Marketing Group, LLC (JTMG) as the company’s consumer products agency of record. JTMG will handle many major licensing programs and merchandising campaigns for the network. Licensing deals will be made through the NBC Universal Television, DVD, Music and Consumer Products Group, which handles all global licensing and merchandising for NBC Universal television properties as well as the NBC Universal television catalog. “We are excited to be working with JTMG to expand our portfolio to broaden our pop culture appeal and interaction with our fans. We look forward a wonderful collaboration to develop and market a wide range of products that will make the most of the ever-growing scope of our well-known brand,” said Shari Pace, vice president of licensing, The Weather Channel. “We are delighted to serve on behalf of The Weather Channel as the consumer products agency for the leading source for weather updates,” said Tashjian. “We look forward to working alongside The Weather Channel licensing group to create licensing and retail programs focused on weather preparedness products, home, garden, apparel, automotive, and kids edutainment merchandise to help our viewers make the most of and be prepared for whatever weather has to offer ” |
