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TV-Loonland´s successful licensing property LITTLE PRINCESS continues to be very popular with both licensing partners and its young TV audience in Germany. Having aired from 5 March till 13 May 2009 on German childrens´ channel KIKA, the preschool series once again posted strong ratings. Scheduled at the top time slot (6.40 p.m.), audience figures were up to 1.29 million, whereof 680.000 were children aged between 3 and 13 years. Within the core target group of girls aged three to six years, market share was up to 82,9 per cent (boys 3 to 6 years: 82,1 per cent, children 3 to 13: 46,6 per cent; All figures provided by Mediacontrol). In the coming months, her German, Austrian and Swiss fans won´t have to do without the LITTLE PRINCESS due to an ever increasing variety of licensing products. In future the current line up of licensing partners will be joined by German Edelkids, Xenos and Art Image. From summer 2009 onwards Edelkids will market storytelling audio products based on the TV-series alongside music albums suitable for kids which will be presented by the LITTLE PRINCESS. Xenos, recently appointed as the publishing partner for TV tie-in books will set the focus of his fall program on LITTLE PRINCESS and will present a broad program range at the Frankfurt book fair accordingly. Last but not least Art Image (www.artimage.de) is currently creating a LITTLE PRINCESS walking act costume, which it will use at the KIKA Summer Tour as well as in various theme parks and for client and retail events. LITTLE PRINCESS will once again travel through Germany as part of the KIKA Summer Tour starting 26 July 2009. Already during last years event the popularity and fascination for LITTLE PRINCESS among the little one´s became very obvious and should continue to grow through this years participation. |
