Lavish Rights’ social expression brand, The Pet Poets Club, an irresistible fusion of cute pet imagery and heart-warming verse, is set to accelerate its rapidly expanding global licensing programme, with the appointment of Stella Projects.

Commenting on the appointment, Grahame Grassby, Director Stella Projects says: "We are delighted to be bringing the Pet Poets Club to Australia and New Zealand, as it is the right property for these difficult times – everyone has such an affinity with their pet/s that to be able to share this with someone else is really very special. The creator Marc Todd has found a magical way to reach people and we know the response to Pet Poets Club in Australia will reflect the success already being experienced in the UK and the United States”.

Vanessa Champion, Licensing Director Lavish Rights adds: "We are excited to be working with such a strong and energetic team as Stella Projects, in this next exciting phase of the brands’ development".