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Heading into this year’s Licensing Show, Bulldog Licensing Limited has selected Joy Tashjian Marketing Group, LLC (JTMG) as the consumer products agency of record for Gogo’s Crazy Bones. JTMG will handle many major licensing programs and merchandising campaigns for the kids’ property. Gogo’s Crazy Bones debuted at New York Toy Fair earlier this year, receiving incredible interest from major licensees, according to Rob Corney Managing Director of Bulldog. iToys has already signed on to handle the distribution of the collectable product and has already started the roll-out of the product with massive success. Produced by Magic Box International and Promociones Premier International, Gogo’s is the collectable sensation that is storming the world. Already the number one collectable toy in the UK, Spain and Germany, Gogo’s have had a hugely successful launch in Australia and the Nordics prior to their debut in the US. Bulldog has already secured one of the strongest licensing programmes in the UK market and this is supported by all leading retailers in the territory and has a huge presence across the independent sector. Gogo’s Crazy Bones are released in series of 80 collectable figures, each available in 5 colors with an additional 5 Most Wanted figures which are rarer than the rest of the range. Ten of the characters also appear in special-edition colours sold in blister-packs through the toy aisle. Kids around the world use these figures to play a number of games ranging from Scoring where the player throws their Gogo’s in the air and scores points depending on how their figure lands to far more complicated games such as Gogo’s soccer and even Gogo-lympics tournaments! Youtube is packed full of videos generated by fans of the product in which they share tips and techniques and also share information about their favorites among the 80 characters. “We are looking forward to working alongside Bulldog to create licensing and merchandising programs that will fast track this property into retail with top-notch companies throughout the United States,” said Joy Tashjian, President of JTMG. At Licensing Show 2009, JTMG will be located at booth 1003. |
