Receive The Royal Treatment This Summer

Active Merchandising - May 2009

 
Bella Sara™ Introduces More Horses, More Fun and Just One Code with New Royalty Series

Now you can experience the royal realms and fantastic castles in the magical land of North of North. Bella Sara™ is expanding its line of trading cards for girls with Royalty, the ninth series in the popular brand.

For the first time ever, Sara, the goddess of North of North, is introduced with her very own card, and the series features more horses and more fun than ever before- all with just one code!

“Kids spoke and we listened,” said Peter D. Adkison, CEO of Hidden City Games, a leader in online gaming. “Instead of five to seven codes, as in previous Bella Sara packs, there is now a Bella Sara Ticket Card with one code in each Card Pack. With the ease of entering just one code, the Bella Sara experience is more user-friendly, accommodating and provides more content than ever before. Children are rewarded with a digital card pack online when entering their Bella Sara secret code at BellaSara.com.”

With Bella Sara Royalty, you can journey with Sara to explore the majestic realms, discover the noble traditions, and meet the regal families in North of North. Each card pack includes a Bella Sara Ticket in copper, silver or gold. Each ticket features one code that will unlock horses, horseshoes, castle rooms, items for your cottage and prizes. Soon, the Bella Sara Ticket with a secret code will lead into Bella Sara Adventures, a new online experience in which Bella Sara fans will complete adventures, customize their own character and ride their horse at BellaSara.com

As you explore this magical new world, you will also discover new royalty-themed activities, noble stories about the magical realms, jigsaw puzzles, downloadable wallpapers and a variety of printable activities.

Bella Sara, the most successful trading card product ever developed for girls, features horse-themed fantasy cards that offer positive, inspirational messages. The collectible fun packs include secret codes that can be activated on the Bella Sara website. Bella Sara taps into young girls’ love of horses and offers them the ability to nurture virtual horses, read stories and play games.

The online world of Bella Sara at BellaSara.com boasts more than 4.9 million registered users and offers interactive world, games, puzzles, coloring pages, storybooks, customizable cottages and more. Over 83 million cards have been sold since the games global introduction two years ago.

Bella Sara was created in Denmark by Gitte Odder Braendgaard. Braendgaard was inspired to create Bella when she worked as a social worker. In keeping with Braendgaard’s positive values and love of children, Bella Sara features inspirational, meaningful messages and imagination-building play designed to support a child’s development.

Will your ticket be copper, silver or gold? Find out on June 2, 2009, when Bella Sara Royalty Collection becomes available for an approximate retail price of $2.99. The entire Bella Sara collection will be available throughout North America at Target, Wal-Mart, Amazon, BellaSara.com, Toys “R” Us , Barnes & Noble, Borders, Kmart, , as well as regional chains, booksellers and toy, hobby and equestrian shops.