LIME Newsletter - Issue 1

Fulanitos at Character Dubai 2009

Multi-awarded animated quirky group of characters from Fulanitos will again be showcased at the 2nd Dubai International Character and Licensing Fair. Slated on the 27th–29th of October at halls 5, 6 & 7 of the Dubai International Convention & Exhibition Centre.

Created in Mexico, the Fulanitos Characters presents a simple, kid scribbling inspired designs has grown its popularity in South America and has captivated the children of Europe and the United States. The character has been licensed to come promote different lines in apparel, bed linens, notebooks, back pack and reading books.

After the success of last year’s participation in the Character Fair, Fulanitos once again comes to Dubai to present to the Middle East market the Mexican flair for child friendly fun characters.

Hello Kitty Sneakers from Asics

Athletic footwear maker Asics will launch a limited edition collection of Hello Kitty sneakers this fall. The Sanrio character is celebrating its 35th birthday this year. The Line. Asics x Hello Kitty will feature Sanrio’s iconic character artwork on the Asics Gel- Lyte III shoe, including two design styles – a red- and white pattern and black and gold style. Both will be available exclusively at Sanrio stores and Sanrio.com in mid September. A third design is expected to roll out in October. The sneakers, available in women’s full and half sizes 5 to 11 will retail for $145.

“Our partnership with Asics, is the latest in Sanri’os co-branding program that offers fans an ever-growing selection of unique and special-edition products,” says Janet Hsu president of Sanrio Global Consumer Products. “This collaboration infuses two lifestyle brands to bring together a cool, must have collection inspired by Hello Kitty.”