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CPLG has risen to the challenges presented by the current economic climate, and by focusing on innovative deals and larger strategic opportunities has continued to grow the Fox business with The Simpsons brand and the Ice Age film franchise in particular going from strength to strength. With the 20th Anniversary of The Simpsons coming up in 2010, new episodes commissioned and the ever increasing artwork database, this iconic series and the accompanying merchandising continues to grow and evolve as consumers and retailers continue to desire merchandise associated with this cult program. Through their hilarious adventures and broad audience appeal The Simpsons family’s hysterical take on life will continue to resonate with audiences around the world for years to come. Gerold Kolenbrander MD of Germany, Austria and Switzerland says: "It’s a big honour for me and my team at CPLG Germany to receive this award as the best agency worldwide. The Fox relationship has allowed us for many years to strike creative deals on Fox movie releases and form long term strategic relationships with key clients on Fox ‘evergreens’ like The Simpsons. This award is extremely meaningful to us and will find a very special place in our office." Commenting on their overall success at the awards, Katarina Dietrich, CEO of CPLG says: "I am thrilled with the success of CPLG in the Homey Awards. I believe it is testament to our continued successful partnership with Fox and its Licensing and Merchandising division. With their fantastic roster of TV series and movies, I am confident we will continue to deliver comprehensive and innovative licensing programmes that Fox, CPLG and all our licensing partners in Europe can be proud of." Jennifer Buchanan, Fox Director European Licensing says "CPLG is the agent of record for Fox brands in Europe and has shown with their continued success this year that they are a strong partner, able to deliver strategic opportunities that build brands for the long-term not only for The Simpsons but also for film properties like the Ice Age franchise. I congratulate CPLG on their success at this year’s Homey Awards and look forward to working with the team again in our next fiscal year." |