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Thomas & Friends has long held a special meaning for children with autism and their families. Research conducted by the NAS and HIT in 2007 found that 98.8% of parents of children with autism surveyed, reported that their children either liked Thomas & Friends or liked it very much. Whilst over 60% reported that Thomas was the first fictional character their children liked or associated with. Victoria Bushell, Brand Manager Thomas & Friends HIT Entertainment, said: “Thomas & Friends holds a very special place in the hearts of young children and their families. We are delighted to be working with the NAS who continue amazing work in reaching out and supporting families of children with autism.” HIT Entertainment first collaborated with the NAS in 2001 after the company generously granted the image rights of Thomas & Friends to the charity. Since then the NAS has worked closely with HIT Entertainment on a number of different fundraising initiatives, including branded merchandise, cause-related marketing activities and community fundraising events. On 5-8 June the NAS launched the first ever national ‘Train Walk’ – a series of Thomas & Friends themed sponsored walks which took place across the country, for supporters, parents, children and families, helping to raise funds and awareness for children with autism. It is estimated that over 4,500 people will have taken part in over 150 walks raising thousands more for the NAS. AS HIT and NAS achieve the one million pound mark, the NAS has also announced a further three-year renewal of the partnership. NAS Chief Executive, Mark Lever said: “The National Autistic Society’s association with HIT Entertainment and the Thomas & Friends brand is a very special one and it remains one of our most successful partnerships. We are delighted that the support of Thomas & Friends continues to help us make a difference to the over half a million people affected by autism in the UK today.” |
