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The NBC Universal Television, DVD, Music and Consumer Products Group has added LX.TV to the program licensing currently handled by Joy Tashjian Marketing Group, LLC (JTMG). LX.TV is an Emmy-award winning producer of multiplatform lifestyle and entertainment programming and is a division of NBC Local Media. Effective immediately, JTMG will handle all major licensing programs and merchandising campaigns for LX.TV’s television and online programs, which include Open House, 1stLook, My 1st Time, I Do, and On the Rocks: The Search For America’s Top Bartender. A leading provider of locally-focused lifestyle content, LX.TV’s properties are aired across all 10 of NBC’s owned-and-operated television stations. LX.TV’s Open House, an ultimate insider’s guide into the exciting world of home design, renovation and real estate, features top interior designers, brokers and contractors from across the country. LX.TV’s 1stLook is a weekly guide to the most exciting adventures in fashion, dining, nightlife, wellness, and travel. The deal also includes LX.TV produced On The Rocks: The Search For America’s Top Bartender, an online reality series where ten lucky finalists compete for the chance to win up to $100,000 and be named "America’s Top Bartender." Other LX.TV programs include My 1st Time, a documentary program highlighting individuals embarking on a major event for the first time, including the Olympics, the New York City Marathon, the Oscars, and the Tribeca Film Festival. I Do is a wedding series giving viewers a behind-the-scenes look at all of the logistics that go into planning a wedding. JTMG currently handles the licensing and merchandising campaigns on behalf of several NBC Universal entities including NBC, Universal Media Studios, Universal Cable Studios, USA Network, SCI FI Channel properties, Bravo properties and CNBC. "We are looking forward to working alongside LX.TV to create licensing and merchandising programs that will fast track this property into retail with top-notch companies throughout the United States," said Joy Tashjian, President of JTMG. "We are really pleased to add LX.TV to the breadth of programming currently handled by JTMG," said Kim Niemi, Senior Vice President, NBC Universal Television, DVD, Music and Consumer Products Group. "JTMG has been a great partner in building NBC Universal’s licensing and merchandising programs on many fronts and we look forward to developing some creative programs for LX.TV together." “We are excited to build on the success our shows have had on-air and online. LX.TV programs, particularly Open House and 1st Look, have gained a loyal following of niche consumers always eager to be a part of the next new thing. We look forward to getting product in their hands and extending LX.TV’s brands to the next level.” Fabienne Anstey, Vice President of Business Development, LX.TV, NBC Local Media. |
