Target Entertainment Group has been appointed by UK-based owner, product developer and licensor Brand Champions Ltd. to represent the worldwide licensing rights to Brit Chicks, the girl’s fashion/lifestyle brand. Fun, innovative and aspirational, Brit Chicks is a brand the core target age group, girls aged 7+, will identify with. Loaded with fashion, music and fun, it centres around Eva, Mica and Honey, a girl group sensation who are about to take the online world by storm. In October the Brit Chicks social networking website www.britchicks.com will launch where girls can make friends, chat and share adventures in a safe, friendly and glamorous virtual world. The Brit Chicks will be on hand to welcome and guide new members through every step of the Britchicks.com experience.

As music is a key element of the brand, original songs by the Brit Chicks will be available to download from the Brit Chicks website and i-Tunes. A compilation CD is planned for the future.

Helen Howells, global brand director at Target Entertainment Group said: "It’s really exciting to be involved in a non-TV entertainment brand like Brit Chicks, especially one so clearly targeted at a demographic that is under served. Girls want to chat online, swap tips and live out their own adventures and Brit Chicks will provide the perfect opportunity for that. The licensing programme will be fashion-led with apparel and accessories high on the agenda. We are also keen to extend the programme in to publishing and gaming."

Denise Deane, managing director of Brand Champions added: "We are delighted to be working with Target on this exciting launch – the virtual world together with the music release will significantly raise awareness amongst our target audience allowing the talented team at Target to introduce the Brit Chicks to a wider audience!"