Selecta: New releases in autumn – naturally made of wood!

Selecta - July 2009

 
Playing starts with Selecta.
New toy ideas for the very young – promote watching, listening, touching and playing.

High quality and wood: This promising combination is once again the benchmark for Selecta's product innovations this autumn. And so the famous German manufacturer plays into the hands of current market trends. Despite – or rather because – of the prevailing economic uncertainty, consumers rely on tried and tested products of approved quality. This particularly applies for parents when choosing the “first” toy for their little ones. They pay special attention to good workmanship and educational value. Here classic brands like Selecta, a company with more than 40 years of tradition in making “fine toys”, definitely have a distinct advantage. Especially as the company successfully spice good values of the past with fresh new ideas. Selecta's latest releases for this autumn once again reveal how much the toy manufacturers from the Bavarian town of Edling live their tradition. Or rather: With Selecta, you can not only see fine tradition, but also hear it, touch it and play with it…

 

 

Watching and touching

With Selecta discovering your surroundings even starts in the pram. Product designers of the famous German manufacturer developed the mini-mobile "Mini Mäh" that can be easily and safely attached to the pram’s hood or the bed’s canopy. This loveable mobile features a cute little cloud sheep dancing around a colourful rainbow and a flower meadow – or the other way around. A real eye-catcher for vivid or weary eyes…

For grapping and grasping colours and shapes Selecta provides young ones with a colourful, flexible ring soother in pyramid shape. Various rattling elements make the new "Colorini" an astonishing adventure for babies’ ears.

Moving can be fun

Even three new Selecta releases playfully give children a “leg up” and help them get going: "Paulini" is the cute little duckling that waddles on her large wooden wheels for children aged 6+ months. The little bell in her stomach tinkles softly with every move. So: Just give the rolling wooden toy a push and crawl along.

 

 

Even two funny companions for baby’s first steps are the cheerful "Flippo-Flip" and the cuddly sheep "Willi Woolly". A sturdy and reliable steel axis guarantees that the chirpy little grasshopper never gets tired of hopping along. The cute sheep appears a little dreamier when he rolls along a green meadow on his large wheels. Willi Woolly soothingly waggles his head and sets his little bell tinkling. You just have to cuddle this little fellow – not only because of his fluffy felt ears.

Without motor – but for motor skills

Much of what Selecta does requires manual work! And that’s what the manufacturer also asks of their little customers. So their vehicles always come without high-tech equipment and humming motors. Selecta believes in "Discovering Involves All Senses" and thus promotes children’s creative imagination and motor skills. The three new Selecta toys once more underline the company’s know-how in encouraging early development of motor skills.

"Tuff Tuff" is a classic sticking-stacking toy that playfully trains physical activity and creativity. Loco and carriage are safely connected without magnets by Velcro fastener and come with 11 pieces and countless possible combinations.
It’s always up to the little engine what the train actually looks like.

 

 

For junior fire fighters or those who want to know what’s going on at the fire warden Selecta now developed "Rosso Rasante". Pull out the turntable ladder of the sturdy vehicle or even detach it. The small wooden fire fighter drives the racy fire engine or fights the source of fire with the fire hose… …
This toy brings action and dexterity to child rooms.

Afterwards little fire fighters are rewarded with a healthy snack and "Picnic". Selecta reinterpreted this classic toy and garnished it with a clever new idea: bread, cheese, tomato, carrot and egg – naturally made of wood – can easily be sliced and cut with a knife. Thanks to the smart Velcro connection pieces can smoothly be divided and re-combined for different sandwich varieties.
For endless fun and hearty appetite …