For the 2010 Theatrical Release of the Last Airbender

Spin Master Ltd. has signed a major deal with Nickelodeon and Viacom Consumer Products (NVCP) to be the master global toy licensor for Nickelodeon Movies and Paramount Pictures’ forthcoming theatrical release of The Last Airbender. Directed by M. Night Shyamalan, and based on Nickelodeon’s award-winning animated hit TV series “Avatar: The Last Airbender” the feature film is slated to hit theaters in the U.S. on 2 July 2010. The licensing deal between Spin Master Ltd. and NVCP will produce a comprehensive line of products including: action figures; vehicles; playsets, and more featuring their favorite heroes and villains using innovative technology that will enable fans to live out their most memorable moments from this epic film.

“M. Night Shyamalan and Paramount look to have done an incredible job of adapting the mythology of ‘Avatar’ the TV show into an imaginative and visually stunning live-action big-screen fantasy adventure film,” says Adam Beder, VP Licensing, Spin Master. “As the world’s most fun and most imaginative toy company, it’s a natural fit for us to re-create the magic of the film into an original and creative new toy line that children will love.” “There has been such a tremendous anticipation for The Last Airbender and we are thrilled to bring a hugely innovative hit TV property to life through our partnership with Spin Master,” said Leigh Anne Brodsky, President NVCP. “Our co-branded product line will dive in to The Last Airbender’s rich storyline, and promises timeless play experiences for the original series’ super-fans as well as new fans of the film.”

Based on Nickelodeon’s international hit animated series, the live-action release of The Last Airbender tells the story of four nations-- Air, Water, Earth, Fire--tied by destiny when the Fire Nation launches a brutal war against the others. A century has passed with no hope in sight to change the path of this destruction. Caught between combat and courage, Aang discovers he is the lone Avatar with the power to manipulate all four elements. Aang teams with Katara, a Waterbender, and her brother, Sokka to restore balance to their war-torn world. The Last Airbender is the opening chapter in Aang’s struggle to survive.

Nickelodeon’s award-winning hit animated TV series has a devoted following and has captured the imagination of fans around the world. “The Last Airbender” is syndicated to more than 120 countries and is the recent recipient of a prestigious Peabody Award.