Creators of renowned children’s characters Bang on the Door has teamed up with children’s book publishers Itsyourstory to create a new storybook which will see children propelled into the magical world of Fairy Girl.

The collaboration marks the first time in the UK that a children’s property has been brought to life through photo-personalisation, enabling the child to directly engage with the character of Fairy Girl ‘Child and Fairy Girl’s Unicorn Hunt’ launches this month and sees the child’s face incorporated into all the illustrations and their name and information about them woven into the story. “Fairy Girl is one of our most popular characters and we are very excited about the launch of this book which takes the brand into a new and untapped area. Children can enter Fairy Girl’s world in a way that has not been possible before,” says Karen Duncan, director of Bang on the Door.

Fairy Girl is the first Bang on the Door property to realise the potential of digital book printing and could be the first of several characters from the Bang on the Door portfolio to be immortalised in personalised books.

“Photo personalisation is a new category in licensing with enormous potential,” comments Ian Downes, managing director of Bang on the Door’s licensing agency Start Licensing. “We feel Itsyourstory has used Bang on the Door’s artwork in a very innovative way and the product is a great showcase for the brand.”

The Fairy Girl book costs £19.99 and can be bought at the website www.itsyourstory.co.uk. More information, including an online demonstration where you personalise a sample page, can be found by clicking here.