UK The little fairies are thrilled by their nomination for the gift category final at the Licensing Awards dinner this September. The range consists of gorgeous jewellery, handbag and travel accessories and gifts from Zeon. (see attached photo) New Card Design and core range designs: 2009 sees fairylicious new greetings cards and stationery from Juicy Lucy incorporating pretty patterns and bold back ground colours which add zest and refreshed styling to Lucy’s core ranges. UK licensees include a wide variety of product from Zeon’s innovative ladies accessories, gifts and jewellery to bespoke blinds from www.creativelydifferentrollerblinds and cheeky animated mobile greetings from Sharpcards.

• Zeon – first product range in store from late summer 08 including a bespoke range of gorgeous jewellery for Argos. Says Caroline Taylor, Creative Director at Zeon “We are delighted with our nomination for the Licensing awards and just love the versatility of the Juicy Lucy brand. Sales of Juicy Lucy through Argos are thriving...”
• Portmeirion Potteries ceramic gift range includes mugs (26 designs); candle votives (12 designs) and 4 fab mug and coaster gift sets. A range refreshment including new mug and mug and coaster gift sets is being launched at the Harrogate gift fair 09.
• Jarrold Calendars 2009 His n hers super slim calendar and diary sold through extremely well in Sainsburys, Clintons, Calendar Club, WH Smiths…. Jarrold are introducing a new 2010 Family Planner sku in addition to a new 2010 His n Hers supper slim calendar and diary. Says Teresa Bradford, Marketing Manager for Jarrold “We have seen sales grow over the last two years (eg 97% sell through in Sainsburys in 08) and we think this is due to the humour and magic Juicy Lucy so aptly communicates”
• Ravette Publishing now have 4 gift book titles available to spread “love and laughter” : “I Love You” ; “Let’s be Rudie Nudies”; “I Love you Mum” and “You’re a Magic Mate”. Stockists include book and gift trade specialists - Waterstones; WH Smiths; Gardners; Bertrams; Independents. 2 new titles are in development for Spring 2010 publication.
• Poetic Gem have signed to produce ladies and kids apparel – watch this space for Autumn 09 retail launches.
• Is it Art? are replenishing their delightful range of special little Juicy Lucy messages to keep in your wallet – 10 more will be available across the greetings and gift trade including Clinton Cards from August 2009. Martin Nevin MD is a big supporter - ”We have been very pleased with the sales results of the Juicy Lucy keepsakes since they launched in Spring 2008. Particular strengths for us have been in the love and friendship area with a great lift in sales at Valentines and Mothers Day. The team at Ignition and JL HQ are great to work with (although maybe not absolutely sane) and we look forward to a long, prosperous future”
• Sharpcards: Juicy Lucy went mobile from June 2008! Consumers can upload and send a range of 10 cheeky designs for their loved ones… The range is now available through O2 T-Mobile, Orange and their D2C website in the UK as well as through international partners in Australia and the USA. New designs in development for summer 2009 launch!
• Creatively Different launched their bespoke Juicy Lucy online roller blinds in April 2009 www.creativelydifferentrollerblinds.com

Further fabulous products in discussion with new Licensees for Spring 2010 launch including Toiletries and Stationery for the UK and Stationery, Apparel and Gifts in Korea – watch this space!

About Juicy Lucy Designs:

“From Babies to Ladies for Fairies of All Ages”

First launched as a greeting card and gift range in 1998, the Juicy Lucy fairies and angels have established themselves as firm favourites across a wide customer base in the UK independent, gift and greetings market.

They have been successfully selling in the beautiful boutiques of the UK for over ten years as well as select high street stores such as Oasis, Crabtree & Evelyn, Selfridges, River Island and Paperchase.

The images on the cards, stationery and gift products are described as “quirky, fun and innocent”….but their sometimes naughty and tongue-in-cheek messages mean that they are loved by “fairies of all ages”. The brand is unique in its breadth of appeal.

Head fairy is Lucy Heavens, a primary school trained teacher who swopped her passion for childrens’ education for the “love, inspiration and laughter” of the little fairies and angels which inspire Juicy Lucy Designs. Lucy sees her work as “a celebration of life” and her delightful, fun illustrations of gorgeous fairies, angels and other tiny characters coupled with her smiley and sometimes very tongue-in-cheek humour and editorial are earning her a rapidly growing fan base.

Licensing developments commenced through Ignition Licensing in Spring 07 and have concentrated on adult gift related product and most recently complimentary childrens’ apparel and accessories. Lucy’s unique brand of fun imagery and humourous verse is also going down well in other parts of the world. Licensing Fairies are hard at work as we write in Australia, Korea and North America!