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30th September – 1st October 2009
As demand is always high, please ensure you arrive at least ten minutes before your session is due to begin to ensure you get a seat. Although you do not need to register for the Licensing Academy, you must still register for the show. For up-to-date information please visit www.brandlicensingeurope.com
Day 1 – September 30th 2009
0945 - 1030
Trend Tracker
Digital strategies for licensed characters in an ever-evolving world
Seminar by Gary Pope, Managing Director, Kids Industries Digital
After last year’s popular seminar looking at licensed characters in the digital space, Gary Pope is back with fresh research, insight and tips about creating successful digital environments that engage with kids and get the best from licensed characters.
1100 – 1145
European Focus
Cross-border licensing in Europe – managing local culture, retail & design considerations
Seminar leader: Anna Lisa McBride, President and CEO, Kidz Entertainment / EEMC
Through case studies, anecdotes and questions from the floor, an expert panel will highlight cultural, retail, design and other important considerations to take into account when doing cross-border licensing business in Europe, to ensure you get your deal and that your product is successful.
1215 – 1300
Knowledge Builder
How to negotiate a better licensing contract
Seminar leader: John Burns, Partner Halliwells LLP
By commentating on a live role play, John will guide two parties in the advanced stages of negotiating a licensing contract. He will discuss how to resolve conflict and will address contract-based issues of particular interest to retailers and licensees.
1330 – 1415
Keynote address from a leading figure from the world of children’s entertainment
To be announced in August 2009
1445 – 1530
Trend Tracker
NPD Special Report on Licensing
Seminar by Ania Kozielec, NPD
NPD is the only organisation to gather, analyse and report quantitative sales data about the licensing market so this session is essential listening for anyone in the business of making or selling licensed products. NPD's special report will include data from its License Tracker; it will analyse key growth categories and identify areas of greatest potential.
1600 – 1645
Trend Tracker
Licensing in a Recession: The essential ingredients to weathering the economic storm
How can brands monetise their brand equities and emotional connection with consumers as they face tough economic times and more discerning consumer spending? Discover the current market and consumer trends emerging, how to maximise opportunities in a recession, and the key ingredients brands need to develop robust lifestyle licensing programmes.
Day 2 – October 1st 2009
0930 – 1015
Knowledge Builder
Breakfast seminar for independent retailers:
How to start, or build, your licensed product offering to gain retail advantage
Seminar led by: Karen Addison, Managing Director, Karen Addison Associates
A discussion by a panel of retail and licensing experts who have specific experience in creating licensed products for small retail chains and independent retailers. They will discuss how to work with brand owners to secure deals, develop successful ranges of product and show how you can use licensing to create a real point of difference in your shop.
1045 – 1130
Knowledge Builder
Royalties, pricing and financial know-how
This session will provide advanced insights into best practise in setting, calculating, reporting and collecting royalties. With particular tips for licensors and licensees wanting to maximise their own opportunities and minimise risk.
1200– 1245
Knowledge Builder
Keynote Address and Trends Report from Showcomotion Children's Media Conference
Showcomotion children’s media conference will deliver a special report on the key trends in children’s TV. This will be followed by a keynote presentation from a leading producer, giving attendees rich insight into what gives a winning children’s programme its magic, and what makes it a success across all platforms from screen to shop shelf. License Global’s European Editor Sam Phillips will lead questions from the floor.
1315 – 1400
Cross-border licensing in Europe – managing the legal landscape
European Focus
Seminar led by Christian Fortmann, European Trademark Attorney, 24IP Law Group
Eminent international lawyer, Christian Fortmann, will lead this advanced seminar for those embarking on licensing deals with partners across Europe. He will examine legal and other technical considerations that are vital to achieving successful cross-border licensing in Europe, as well as offering thoughts on conflict resolution, brand protection and best business practise.
1430 - 1515
Gaming to win in licensing
Trend Tracker
Seminar led by Michael French, Editor in Chief, MCV Magazine
Michael French, from the gaming industry’s leading trade magazine, will lead a panel of experts that span the gaming and licensing worlds to explain how to use licensing to best advantage in games. Plus how to extend a game brand onto other platforms and products.
1545 – 1630
Knowledge Builder
Creating the best products: taking licensed properties from screen to shelf.
Seminar led by: Oliver Dyer, Managing Director, Skew Studio
Bringing licensed products to life from a TV series or other licensing concept is a constant challenge for retailers and manufacturers, especially for today’s design-savvy consumer. A panel of creative experts will de-mystify the design process for licensed products, and explain how to understand the property in order to bring it to life. There will be an opportunity to review, de-construct and discuss a wide selection of actual products during and after the session. | 
