SIMBA DICKIE GROUP has announced that they are to open a new UK office to control the sales and distribution of all Smoby and SIMBA DICKIE GROUP merchandise. The office and warehouse will be based in Bradford and will be headed up by Tony Belford who has been associated with SIMBA DICKIE GROUP for many years during their growth in the UK. Tony Belford commented: “I am looking forward to expanding the Simba, Dickie and the Smoby business further and establishing it as a major brand within the UK.“ The company will be known as Simba Smoby Toys UK Ltd. and all enquiries should be directed to

Simba Smoby Toys UK Ltd.
Broomfield House
Bolling Road
Bradford BD4 7BG