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BLE is delighted to announce that 2009’s keynote address will be delivered by Bruno Schwobthaler, Senior Vice President Sales and Business Development, Warner Bros. Consumer Products EMEA.
Bruno’s career spans time with Yoplait in France, Schweppes in Spain, Hasbro in Germany and WBCP in France. Responsible for shaping the strategy for some of the world’s best loved characters, Bruno is uniquely placed to identify and explain the prevailing retail and consumer trends that are shaping our market. He’ll draw on his experience across Europe to tell us how ordinary mortals can become wizards and superheroes when it comes to creating compelling consumer propositions in a tough retail climate. His address will take place at 1330 on Wednesday 30 September at the Licensing Academy. BLE is also delighted to introduce a special, keynote address brought to us by Showcomotion, the children’s media conference, and delivered by producer Phil Davies who is best-known for producing the Peppa Pig series. Peppa Pig is an outstanding example of a pre-school property that has charmed and succeeded at every stage of its development, attracting early support from retailers, licensees and consumers. Phil Davies will offer his rich insight into what gives a winning children’s programme like Peppa its magic, and what makes it a success across all platforms from screen to shop shelf. The Showcomotion keynote is on Thursday 1 October at the Licensing Academy, 12:00. Licensing Academy sessions are free for all visitors to attend. Visitors must pre-register for a pass to Brand Licensing Europe at www.brandlicensingeurope.com in order to attend the Licensing Academy. The full line up of sessions can be found on the same website. Sessions fill up very quickly so delegates are advised to arrive at least ten minutes before the session starts. |
