German format sales and distribution company ohm:tv announced today that it’s successful quiz format Beauty Queen, has been optioned in the U.S. and Canada through FremantleMedia North America following options in Spain, Finland and Germany.

Created by Federica Petruccioli Beauty Queen is a quiz show that offers a regular trip to the beauty parlor that special little twist. Shot in different hair salons across the country, ranging from the stylish trendy salon to the country style small beauty shop the game show is a universal format with international appeal and targeted at both males and females of all ages who enjoy good, juicy celebrity gossip.

Each episode of Beauty Queen sees a new hair salon set up shop and lure in unwitting customers. Clients are offered the chance to win cash by taking part in the show, which requires them to answer questions about the latest entertainment gossip, stars and scandals. Each contestant is granted only four wrong answers, one more and their haircut is at the mercy of the show’s host.

Joris Eckelkamp, ohm:tv’s CEO and Co-Founder, commented, “Beauty Queen is a unique spin on a trivia game show offering juicy celebrity gossip in a fun and entertaining way. Its universal concept is perfect for the international and U.S. market with its unlimited sources of celebrity news."